Crispy Content®: Marketing Strategies that Turn the Brand Wheels
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Gerrit Grunert, Founder, Owner, MD
For a thriving business, market expansion is always on the horizon. Any consideration for an EU expansion needs to have the German market on the radar. As the fourth largest economy worldwide in terms of GDP, Germany offers incredible business opportunities for every company. But, conquering the German market is by no means easy as conventional strategies and wisdom may fail to garner success. A marketing and sales partner with a deeper understanding of the competitive German landscape, the German target group and their communication habits, cultural characteristics, and much more will be immensely helpful in making the right inroads into the German market. It's not often when in-depth market knowledge comes hand-in-hand with tailor-made content, analytical and strategic expertise and a perfectly integrated sales-oriented technical environment such as HubSpot. Berlin-based Crispy Content®, perfectly fits the bill. "We are gatekeepers, helping international companies to mark their presence in the German market," says Gerrit Grunert, Founder, Owner, MD of Crispy Content®.
In order to be successful, the new entrant in the German market must be able to communicate in line with the expectations of its target group. Besides, the sales processes in Germany also differ from other markets. This entails a local player to manage an environment like HubSpot. However, Crispy Content® portrays itself more as marketing and sales partners than as a classic HubSpot integration agency.
We are gatekeepers, helping international companies to mark their presence in the German market
The company has created a phenomenal market position in Germany with its innate capability of top-notch marketing and sales ideas. Driving the wheels of marketing in the competitive market of Germany, Crispy Content® offers customised content, analytical and strategic expertise and a finely integrated sales-oriented technical environment like HubSpot.
According to Grunert, HubSpot without content is of no value. It has to be filled with content that represents the customer, addresses the target group, uses the competitive niche and adapts the journey of the customer in the conversion funnel. Nobody understands it better than Crispy Content®. The company sees HubSpot as a means to an end. It digs deep to understand customer requirements and decide on an action plan, which is then developed into a strategy. The action plan includes areas of content, SEO, lead generation, lead nurturing and scoring, HubSpot design and development. "We follow a standardized procedure, which was also made available to the public in my book "Methodical Content Marketing" published by Springer Gabler Verlag," adds Grunert.
It comes as no surprise that Crispy Content® is the first choice for international businesses as its team has the best industry knowledge of SEO, social media, online PR, native advertising, translation, e-mail marketing and other CRM measures. The company has been leveraging its strategic analytical expertise built for the last 10 years in the digital landscape to deliver performance-driven content marketing that results in enhanced brand awareness and greater revenue generation for customers.
Unlike other HubSpot agencies, Crispy Content® leads the way by introducing itself as a digital communications agency that best achieves the marketing and sales goals of customers with HubSpot. Highlighting their prowess is the fact that they have worked with international clients such as Red Bull Media House and Viacom International Media Networks from day one. What's more, Crispy Content® can step in to help companies achieve their sales and marketing goals, while the client manages the HubSpot implementation themselves.
The company has come a long way, proving its excellence for clients time and again by driving traffic to their website and increasing brand awareness and conversion rates that lead to more revenue. For the days ahead, "We are planning to aggressively enter the field of AI and machine learning as it gives us the opportunity to permanently optimise our communication and increase conversion rates," concludes Grunert.